Review of GetResponse: A Powerful All-In-One Marketing Platform

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We’re adrift in a sea of email marketing and marketing automation software that all accomplish the same thing.

GetResponse is one of the brands that come up frequently while discussing email marketing software.

It’s one of those tools that has been around for a long time but continues to provide year after year.

We’ll try to break down GetResponse into its features and examine its key strengths and flaws in our GetResponse review.

Finally, you should be able to evaluate whether GetResponse is powerful enough for your company.

What is GetResponse?

GetResponse is a well-known email marketing platform. The first autoresponder was introduced in 1997 by SEO Simon Grabowski.

The registration of www.getresponse.com a year later started a domino effect.

GetResponse has continued to grow its workforce and add new features since then. GetResponse was named the second-best email marketing company in 2011 by Website Magazine.

How has GetResponse managed to stay on top of its game in the face of considerably stronger competition chock-full of bells and whistles to the pleasure of users?

One of GetResponse’s finest features is its capacity to develop and evolve with the times. It hasn’t sat on its laurels, and it continues to offer the greatest email marketing capabilities to assist users to expand their businesses.

GetResponse features

Rather than raving about how great GetResponse is, go down in the weeds and see the technology in action.

Email marketing

Its flagship service is still regarded as one of the best in the business.
GetResponse makes it simple to create attractive emails that your subscribers will want to open.

Email creator

It all begins with selecting one of the pre-designed templates.

Rather than starting from scratch, choose an email campaign template. You may first examine the template to see if it suits the look and feel of your email.

Show just templates from the category that best suits your needs to make your search for the correct template much easier.

Select the blocks and sections you wish to change from this menu.

Its WYSIWYG editor allows you to make changes to the page as it will appear to your subscribers once you’ve finished.

You may also modify the design of each block or part by adjusting the parameters. With only a few clicks, you can change the color or resize the text size, even if you don’t have any creative abilities.

To further customize the design, you may drag and drop the blocks and sections you wish to include.

You can also add the Product box and Recommended goods blocks to the email editor’s Ecommerce section. You can only use them if your store is set up on GetResponse.

You may save the current email design as a template if you wish to use it in subsequent campaigns. Then, in the Design and Content area (simply click on the My templates tab), you may access your own design for future usage.

After you’ve finished designing the email and determining who will get it, you’ll need to schedule when it will be delivered.

Better still, activate Perfect Timing to ensure that subscribers receive the email at the optimal moment based on when they previously opened your emails.

Autoresponders

Let’s assume you wish to send one email or a series of emails to a group of subscribers. Because sending the emails one by one is impossible, GetResponse’s Autoresponders function makes it easier for you.

Create your first autoresponder by determining when an email will be delivered to a subscriber on your mailing list.

You may, for example, utilize autoresponders to welcome new subscribers by sending them a welcome email with links to pages on your site that they should visit to become familiar with your company.

You may create the email and publish it in the same way as described above once you’ve established the autoresponder’s schedule.

While sending autoresponders is a fantastic method to onboard new subscribers, it’s even better when used in conjunction with the marketing automation function, which we’ll discuss momentarily.

However, as an example, you may automate your sales and engagement by using several autoresponders to build a drip-feed campaign!

Email analytics

You must know how your subscribers reacted to your email campaign to assure its success.

Even if you believe you’ve produced the finest email campaign ever, there’s a risk that not all of your subscribers agree.

To do so, look at the campaign’s analytics to discover what measures are used to establish its overall performance.

You may see an overview of how your list responded to one of your email campaigns from the dashboard.

It tells you how many of your emails were delivered to your subscribers, as well as the open and click-through rates for the campaign.

If you go a little further, you’ll find out more about the campaign, including the bounce and unsubscribe rates, as well as the number of complaints it received.

When you consider all of these factors, you’ll have a better sense of what made your campaign successful or unsuccessful, as well as what you can do to improve your results.

If you wish to look at your list’s growth, the reports section will show you a graph of it with other factors (demographic, subscription methods, devices).

List management

You want people who are interested and active with your brand to join your list while you’re establishing one. You can only accomplish this if you can send them emails encouraging them to engage and remain involved.

GetResponse’s List Management tool assists you in accomplishing this by segmenting and configuring your subscribers.

For instance, you may separate groups of users who signed up using a different form on your site and sent them a specific message (more on this later).

Once you’ve built a section for them, you’ll be able to send them a tailored campaign.

This helps to boost engagement, if not conversions, by making your interactions with each of your segments more dynamic and personal.

Adding criteria to each of your subscriber lists is another approach to help you manage them.

You may categorize your subscribers based on parameters such as geolocations, contact activities, and other factors.

You may then categorize subscribers who meet specific criteria and send them tailored email campaigns.

You may also profile each of your subscribers via List Management. To discover more about each one, simply click on it.

You may check their most recent behavior based on the emails you sent them, as well as add notes and other information that may help you convert them into customers.

GetResponse functions as a CRM in certain ways. Using the data found here, you should be able to profile your subscribers and offer context for each of them.

Transactional emails

In addition to collecting subscribers and delivering emails, e-commerce site owners want more from their email marketing software.

You’ll need a platform that can send emails to those who have forgotten to check out their carts, as well as receipts to consumers for each transaction.

GetResponse’s Transactional Email functionality allows you to send transactional emails to clients by connecting to its API or SMTP.

The tool’s 99 percent email deliverability rate and solid infrastructure mean that you aren’t letting off the hook too lightly, thus automating this procedure leaves you to concentrate on the larger picture.

You may examine and evaluate the effectiveness of these emails to increase your sales.

Sign-up forms

You can’t start an email campaign if you don’t have any subscribers to send it to, of course.

GetResponse, fortunately, has your back.

To begin, you may use its sign-up form to acquire contact information for your mailing list.

It’s easy to make a form. You may construct forms in four different methods, and you can choose from a variety of templates sorted into categories to avoid having to start from scratch.

You may change existing fields and layouts, as well as add new ones, in the same way, that you can when creating an email.

You may publish the form on your site by copying the code on any page once you’ve finished it. You may either have your site designer handle it for you or use GetResponse’s servers to host it. In the case of the latter, all you have to do is provide your audience the URL.

You should be able to choose your desired kind from the tool’s List Builder Apps if you want your form to have a different look.

Select the app for the form you want to create and change it before posting it.

You may alternatively make the form out of simple HTML (if you’re confident in your coding abilities) or use integrations or plugins from popular sites (WordPress, Drupal, Prestashop, etc.).

Landing pages

Instead of using forms, you can utilize landing pages to convert visitors into subscribers or even customers.

You may make one by choosing from a variety of templates sorted by kind (promotion, download, sale, etc.).

Again, owing to its simple drag-and-drop builder, creating a landing page is a breeze.

To perform A/B testing on landing pages, go to the top bar of the page and click the Plus symbol to generate as many versions as you need.

This is crucial in determining which variation delivers the highest conversion rate.

After you’ve completed creating your landing page, you’ll need to decide which domain you want to publish it on. GetResponse offers three pre-built domains.

If you have a website, however, it’s better to post the landing page on your domain to avoid confusion.

Webinars

If your resource guides aren’t growing your company’s sales, you might consider using webinars to take things to the next level.

Hosting online presentations where your audience may participate in order to learn more about a topic is also a wonderful method to educate them about your products and services.

The fact that they registered for your webinar indicates that they are interested in what you have to say and what you have to give. As a consequence, you should expect to close more consumers and clients after only one webinar.

What’s more, as compared to utilizing a third-party application, it integrates nicely with its other features to make setting up your webinars much easier.

To establish a webinar, you must first set up the information, such as the URL for the webinar page, the date, and the duration.

You may also use the webinar to gather registrations ahead of time and assign them to the appropriate email list.

You may construct forms and landing pages that will allow your audience to pre-register for the webinar after you’ve saved the settings and moved on to the next stage.

You may set autoresponders from here to notify them when the webinar is scheduled and to keep them informed of any changes.

You may advertise your webinar in an email to your current list so that they can sign up and be notified about it as well.

This is where the fun begins once the webinar has begun.

GetResponse offers all the tools you need to host a successful webinar where you can take questions and interact with guests in real-time.

You may record the full webinar and share the URL with people who missed it so they can watch it whenever they have time.

Marketing automation

GetResponse’s marketing automation tools are essential if you want to create more sales and income on autopilot.

You may construct a drip-feed campaign by using multiple autoresponders, as previously stated. This enables you to put the program to use by sending emails to a portion of your list automatically.

You’ll need to develop a workflow that’s tailored toward your aim to do this.

While you may design your own process, you can also use pre-made workflow templates that include pre-built parts.

The workflow builder clearly displays the emails that will be sent to your subscribers.

You may tweak and customise the workflow by adding components from the right-hand side of the screen to the template.

The conditional logic part is what makes marketing automation systems so strong.

Every email campaign’s objective is to bring consumers to the finish of the campaign by letting the workflow handle the heavy lifting.

As a result of incorporating conditional logic into the equation, you may send tailored automated emails based on their behaviors.

If recipients got the email but did not open it, for example, they will receive a different email than those who did.

After you’ve finished with the workflow, click on each piece to add the message you wish to send to your subscribers.

To activate the drag-and-drop builder and create your message, click the Create new message button.

Conversion funnel

The capabilities shown above are only a sample of what GetResponse can accomplish for your company.

However, if you want to bring it all together, its Conversion Funnel allows you to connect the dots and construct a high-converting funnel that converts visitors into customers.

The first step is to figure out what your funnel’s aim is.

GetResponse provides a variety of lead magnets that you can use in your funnel to create a list. But if you have your own magnet, that’s even better.

On the following page, you’ll see what else you need to do to finish the funnel.

Simply fill in the spaces and wait for the conversions to come in!

Website builder

That’s correct, GetResponse can now assist you in the creation of whole websites.

You won’t receive the same amount of customization as you would with a specialized website builder, but for an extra bonus? Amazing.

This is an excellent choice if you need to quickly create a basic website. The AI builder automates the web design process by allowing you to pick from a variety of templates based on your type of business.

Once your basic website is complete, you can use a drag-and-drop builder to further personalize it.

Ecommerce store

Do you want to sell digital or physical items? You certainly can.

GetResponse also has this feature, and it works nicely with their Conversion Funnel tool.

What about payment provider integrations? GetResponse works with a variety of payment processors, including Square, Stripe, PayPal, and others.

GetResponse pricing

GetResponse provides four different options, each with a 30-day free trial.

The higher the package you choose, the more features you’ll have access to. In addition, if your subscriber count surpasses 1,000 contacts, the price of all plans rises.

To save money on your membership, join up for a 12- or 18-month plan and get 18% and 30% off the total fee, respectively.

A list of the many plans is shown below.

Basic

GetResponse’s cheapest package is $15 per month ($12.30 per month if paid over 12 months and $10.50 per month if paid over 18 months). The following is a list of the features that are included:

  • Email marketing, landing pages, forms/surveys, e-commerce tools, templates, website builders, and tracking/reporting are all covered in this section.
  • Features of automation are limited (drip campaigns, click and open follow-ups, and contact tagging only).
  • Create as many lead funnels as you like, but just one sale funnel.
  • There are over 150 third-party platform connections.
  • Basic customer service (online chat and email assistance available 24 hours a day, 7 days a week).

Plus

Affiliate marketers wanting to grow up their company will love this email marketing strategy. Starting at $49 per month ($40.18 per month if paid over 12 months, $34.30 per month if paid over 18 months).

Aside from what’s included in the Basic plan, this plan also includes the following features:

  • Everything is covered by the automation function, which includes the option to construct up to five (5) unique processes.
  • Up to 100 webinar participants, unlimited registrations, unlimited live webinars, and three (3) hours of recorded storage are all included in the package.
  • Create an infinite number of lead funnels, as well as five (5) sales and webinar funnels.
  • A single account can have up to three (3) users (including yourself).

Professional

This package is for established firms who want to use GetResponse’s email marketing and webinar capabilities. Starting at $99 per month ($81.18 per month if paid over 12 months, $69.30 per month if paid over 18 months).

  • Everything is contained inside the automation function, as well as the ability to construct an endless number of custom processes.
  • Up to 300 webinar participants, unlimited registrations, unlimited live webinars, and six (6) hours of recorded storage are all included in the package.
  • Make as many lead funnels, sales funnels, and webinar funnels as you like.
  • A single account can hold up to five (5) people (including yourself).
  • Web push alerts and on-demand webinars are available.

Max

This package is for businesses who wish to use GetResponse’s premium services to operate their operations. You must request a bespoke quotation in order to receive your price.

Apart from the features of the Professional plan, this plan includes the following:

  • Up to 300 webinar participants, unlimited registrations, unlimited live webinars, and six (6) hours of recorded storage are all included in the package.
  • A single account can hold up to ten (10) people (including yourself).
  • For the best outcomes, get campaign and deliverability guidance.
  • Transactional email access (paid add-ons)
  • Customer service is available 24 hours a day, 7 days a week by live chat, email, phone, and Slack.

GetResponse pros and cons

GetResponse’s advantages and disadvantages are listed below.

Pros

  • There are several templates from which to pick, allowing you to construct practically anything on the platform.
  • Nothing is left to the imagination when it comes to visualizing your marketing automation operations and funnels.
  • Building high-converting funnels is a breeze with the conversion funnel functionality.
  • The webinar functionality is self-contained and does not require the use of a third-party webinar solution.
  • You can create websites quickly using a website builder and an AI design tool.

Cons

  • When opposed to creating emails and landing sites, creating forms is limited and inconvenient.
  • Only members of the Max plan receive dedicated customer assistance.

Frequently asked questions

Is GetResponse a CRM?

GetResponse is more of a marketing automation platform than a CRM. However, it allows you to profile and evaluate your contacts in order to discover conversion-ready prospects.

How much does GetResponse cost?

For a maximum of 1k contacts, GetResponse costs at least $15 per month. If you have more contacts or select a premium plan, the price will go up.

Which is better: Aweber or GetResponse?

Email marketing platforms Aweber and GetResponse are the same. GetResponse, on the other hand, is the more obvious choice because of its reduced price, webinar capabilities, sales funnel builder, and extensive marketing automation tools.

GetResponse review

The automation and email marketing capabilities it provides consumers are hard to surpass.

The abundance of templates for forms, emails, landing pages, processes, and funnels lends even more to GetResponse’s simplicity of use.

Even if you have no clue how email marketing software like this works in general, the templates will assist you to fill in the blanks so you can better express your message.

You may also sell both digital and physical items. It may also be used to create basic web pages.

GetResponse is the only full-stack marketing platform we’ve tried. Without having to juggle eight or more separate tools, you have all you need in one tool to establish a lucrative business.

GetResponse isn’t right for everyone, though. Its complete feature set may appear excessive if you’re simply searching for a simple email marketing solution.

GetResponse, on the other hand, is one of the greatest options for engaging your audience and turning them into customers. Sign up for a 30-day free trial at the very least to get a feel for the service.

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